Take the Next Step
Many technology B2B CEOs invest in creating catchy messaging to capture the attention of prospects but fail to identify and help the prospects understand how they are different and what tangible value they bring to the table. This leads to longer sales engagements, lost opportunities and reduced revenue.
B2B companies need to align their value messaging with their prospects’ strategic, business and operational goals. They must help the prospect negotiate options and show how their solution works with their existing processes and capabilities.
To help their prospects buy, tech CEOs need a structured approach to value design, sales conversations, and marketing triggers. They must help prospects understand how the solution helps reach organizational goals
Business Model
Use the Business Model Canvas to drive corporate results
Marketing
Change your marketing focus to the customer to improve the top of your pipeline
Sales
Give your sales teams the tools and knowledge necessary to create real customer value and close profitable deals faster
Value Design
Formalize how you create value for your customers and meet their strategic, operational and business needs.